http://www.irisexperience.com/en en-us N/A info@irisexperience.com Sun, 01 Aug 2010 02:41:04 CEST 20 http://www.irisexperience.com/en November 15th you will see us in Sevilla around the “Table for Projects and Entrepreneur” during the Spanish Blog Event (Evento Blog España). We will present Widgadget, the community portal for widget creation and distribution. Widgadget is one of 10 finalists selected for the prize that rewards the best “applications or web-based softwares that enable interaction and conversation between users”. We will see how Widgadget users can transform their favorite contents in interactive and exponential widgets.
Emilio Márquez, Networking Activo’s CEO, presents and moderates the award. Evento Blog España gathers in one place all the blogosphere and the web 2.0 actors in order to share experiences and new ideas with the web industry.]]> no@spam.com (Clement Brisard) http://www.irisexperience.com/en http://www.irisexperience.com/en On November 5th, Isabel Sabadi, Iris Experience‘s CEO, will have a pitch in the “e-week” event in Vic which takes place from the 3rd to the 8th. She will talk about social promotion and more precisely, about communication with banners and widgets in social platforms. The “e-week” is the digital event where experts debate about digital settings in an academic, social, economic and cultural aspect. It is a good place to share experience and contribute to progress to a more digital society.]]> no@spam.com (Clement Brisard) http://www.irisexperience.com/en http://www.irisexperience.com/en The October 6th and 7th , you can meet the Widgadget team in Covent Garden in London. We  talk about the social medias, focusing on the banners and widgets as online marketing tool. The Widget Web Expo is the European event for social marketing through widgets. The big agencies, the widgets maker, the developers and the media groups talk about how to use widgets on  the Web, desktop, mobile devices and other platforms.

This event is a good opportunity to discuss the widgets commercial strategies and technical features. During the conferences, the industry leaders meet to talk about the widgets perspective as  an online marketing tool. Our pitch is the 6th at 10am in a session called “Widgets vs banners, a social way of promotion”.

Basically, it is about promotion in social networks. We ask if widgets are so different from banners, knowing that, nowadays, we see Flash banners that let viewers interact with their content when they expand additional panels of information, games, videos. Then, we go on with the main differences  and why does it matter in a social promotion context. After a quick review of online promotion and social networks, we  ask if banners are still the appropriate tool to promote a brand and how widgets can help a blogger/brand/agency to promote contents socially.

]]> no@spam.com (Clement Brisard) http://www.irisexperience.com/en